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June, 2018

Calibre's creative marketing recruitment specialist, Sarah Zaremba, has been recruiting AI roles for some time now. After countless conversations on the future of AI with candidates and agencies she has become something of an AI nerd. In her recent article for Linkedin she offered insight into the growing and ground breaking technology from a recruiters perspective. Read the full article below. 


sarah zaremba

Sarah Zaremba

Principle Client Services Consultant 

Email me


I've just finished my third conversation of the day and all three have been around Artificial Intelligence. Speaking to candidates about their desire to move into this space. Going into detail about the roles I place in AI recently and explaining more about the incredible brands and agencies I am partnering with that are ahead of the curve with this mind-blowing technology.

Yes, I'm a bit of a tech nerd, but trust me, these projects were amazing!

The last few years AI has seemed to go from everyone talking about human robots and fearing job losses to companies recruiting AI specialists and utilising machine learning technology to free up time and stay competitive.

As a creative marketing recruiter, I've seen the shift from worry and hesitation to enthusiasm and excitement for many within the industry. Now, rarely a day goes by where I am not speaking to a candidate about innovations in marketing, Artificial Intelligence and how it is changing the industry.

Undoubtedly there will still be some uncertainty about the technology's impact on the job market, creative processes and business operations. This is common practice when new technology is introduced to industry. AI is changing how the marketing industry operates, and agencies are looking out for new people with the skills and experience to help utilise the latest technology. But the biggest problem for AI optimisation is finding the talent and skilled individuals that can help bring the innovation to life. Research by Jaywing Intelligence found that there is a concerning knowledge and skills gap within the industry which will inevitably impact agencies' ability to stay competitive as AI use increases globally.

Then there is the fear of AI hindering creativity. Technology will not only take over creative jobs but will remove the human side of marketing for good. These worries have been fuelled by exaggerated news stories, claiming AI is the enemy of human connectivity. If you believe many of the headlines we are only a few years from a 1984/i-robot style society where individuality is non-existent and robots rule the world (Mind you Will Smith would save the world, so it wouldn't all be bad...).

In reality, AI optimises marketing by freeing up specialist's time, so they can focus more on strategy and creativity. The AI specialists we work with are developing systems to personalise advert targeting, introduce personalised chatbot communication and to analyse big data to help marketers learn more about consumers.

They are using AI to make marketing more personal not less. Providing marketing teams with the resources to create some of the more insightful, thoughtful and consumer-relevant campaigns imaginable. Gone are the days of IT teams in one office and marketers in another, sharing fridge space in the office kitchen but not sharing ideas.

At Calibre, we have been recruiting for marketing AI roles for a while now, but we still find ourselves impressed by the number of creative and artistically minded individuals who also have the digital expertise for AI technology. These are the people with the vision and skills to help an agency go from recognising AI's potential to benefitting from it. The best bit about being a recruiter in this industry is finding the right person for the right job. AI specialists are in high demand across the industry, but the right match is not just about salary, benefits and location but a shared set of values and excitement for the future of the sector between the agency and candidate.

We don't know how far AI will take the marketing industry and the wider world and it is going to test companies and agencies, but if you ask me, there's plenty of brainboxes out there ready for the challenge!

Passionate about AI? Feel free to make contact, to chat market trends.

 Email or my mobile is +447422072456

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We’re a tight team who like to work hard and smile wide, and we think the numbers over the last year speak for themselves.


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